Singer Lauv uses music to deal with difficult emotions. To provide fans with a safe space for catharsis, we worked with Lauv and Microsoft to create a global online community where fans can share whatever's on their mind.  Learn more at

“With MyBlueThoughts.World, no matter where people are in the world, they can see that someone else is experiencing something really similar or exactly the same.”


“I thought it would be really cool to unify people ... It helps to see that a lot of people all around the world [are] feeling a lot of the same things.”


Clients: LAUV, Microsoft
Experiential Agency: We Are Listen
Branding Designer: Yaxu Han
UI Designer: Yaxu Han
Motion Designer: Yaxu Han

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