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GEOVA | Branding


A project from Kevin Brainard's Design and Branding class at School of Visual Arts, MFA Design.

Geova is a fashion boutique located in the East Village, New York City. The owner is Brazilian designer Geova Rodriguez. He started out as an artist, and his shoebox-size atelier and workshop is strewn with collaged canvases, one-of-a-kind fabric dolls, paintings, and a sizable collection of broken Buddha statues. Rodriguez’s technique entails “breaking down” garments and piecing them back together in elaborately beaded, custom-made combinations.

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