An experimental art show exploring the strange relationship between two of the most absurd places in the world. Maybe it’s because they’re both on the East Coast. Maybe it's because New York City is the logical move when you trade in your hometown for a big city. Or maybe it’s something more… illogical. Perhaps otherworldly. Whatever it is, we’re exploring the ins and outs of the synergistic relationship between Florida and New York. More details of the project please go to

Client: Gander
Art Direction: Mike McVicar, Katie Levy
Design: Jake Nicolella, Alejandra Ros, Benji Haselhurst, Lauren Nicholas, Dan Phan, Yaxu Han
Motion Design: Yaxu Han
Photography: Erica Gonzalez
Project Manage: Alex Gracey

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